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REA and Domain dominate Australian property advertising. Agents have no real choice but to pay their fees. Rele.One is building the alternative — free listings, better analytics, and a growing buyer audience.
From our agent research
"Since REA and Domain dominate, agents don't really have a choice — if REA sets a fee, they have to pay it. It's not optional."
— William Yang, Property Manager, Keeper PM (Lidcombe NSW)
Primary market research, August 2026
Our research with Australian agents confirms: REA and Domain hold a near-total duopoly. Agents have no choice but to pay their fees — often $300 to $1,500+ per listing — because no other platform has enough audience. Rele.One is building that alternative, starting with free listings to grow the audience that agents need to see.
The most consistent frustration among agents is that listing performance is hard to judge. REA and Domain provide limited analytics. Rele.One gives agents detailed per-listing analytics: views over time, enquiry rates, days on market, and suburb benchmark comparisons — all in one dashboard.
Agents told us the whole point of advertising is to successfully sell or lease a property. Rele.One tracks sold outcomes and surfaces agent success rates on public profiles, helping buyers choose agents with proven results and helping agents demonstrate their track record.
An agent who skips a major platform "looks very unprofessional" according to our research. Rele.One's answer is a Verified Agent badge backed by licence validation, public success stats, and a professional profile that agents can present with confidence.
Early adopter agents
"I was sceptical at first — another portal felt like more admin. But setup took ten minutes and I immediately had more visibility on how each listing was actually performing. The suburb benchmark comparison alone is something REA never gave me."
Sarah Mitchell
Senior Sales Agent · Ray White Inner West
Sydney, NSW
"My vendors love the analytics dashboard I can now share with them. It makes every vendor meeting more concrete — I can show exactly how many people viewed their property, what the enquiry rate is, and how it compares to the suburb. That's a real vendor management tool."
James Kowalski
Principal · Kowalski Property Group
Melbourne, VIC
"Free listings and better analytics than what I'm paying hundreds for on Domain. Honestly the decision to list here took about thirty seconds. The verified badge on my profile has also come up positively with a few landlords who were comparing agents."
Priya Nair
Leasing Manager · First National Parramatta
Parramatta, NSW
Rele.One isn't asking you to choose. List on all three — REA and Domain for reach, Rele.One for free to capture buyers who search differently.
| Feature | Rele.One | REA | Domain |
|---|---|---|---|
| Listing cost for agents | Free | $300–$1,500+/listing | $200–$1,200+/listing |
| Contract / lock-in required | None | Yes (annual) | Yes (annual) |
| Per-listing view analytics | Detailed + trends | Basic | Basic |
| Enquiry volume reporting | Full trend history | Limited | Limited |
| Suburb benchmark comparisons | Included | Paid add-on | Paid add-on |
| Agent verified badge | Free (licence check) | Not available | Not available |
| AI property search | Included | Not available | Not available |
| Audience size (Australia) | Growing | Very large | Large |
| Brand recognition | Emerging | Market leader | Strong |
REA and Domain pricing estimates based on publicly available market data. Actual costs vary by listing type, state, and campaign.
Objections addressed directly.
"Rele.One is the free complement to REA and Domain. List your properties at zero cost, get detailed analytics your vendors can see, and grow your professional profile — without replacing what already works."